Privacy Policy
1. Overview
ElevateMedia (Pty) Ltd ("we", "our", "us") is dedicated to protecting the confidentiality of your personal information. In accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) of South Africa, this Privacy Policy explains how we collect, store, share, and protect your information when you access our website and communicate with us.
2. Information We Collect
We may collect information through multiple touchpoints:
- Information you provide directly: Name, contact telephone number, email address, physical location, and interest notes sent via our intake registration form.
- Automated tracking data: System specifications, Internet Protocol (IP) addresses, referral sources, cookie preferences, and interaction durations.
- Third-party networks: Demographic metrics tracked via promotional tools.
3. Purposes of Processing & Legal Framework
In terms of Condition 2 of POPIA (Section 9-16), we process your personal records on specified legal grounds:
| Purpose of Processing | Data Categories Used | POPIA Legal Justification |
|---|---|---|
| Processing student applications and sending academy brochures | Full Name, Email, Phone, Interests | Consent of the data subject (Section 11(1)(a)) |
| Analysing web audience patterns and measuring site responsiveness | IP, System logs, browser footprint | Legitimate interests of the responsible party (Section 11(1)(f)) |
| Direct marketing of educational programmes and news alerts | Email, Mobile number | Prior opt-in consent for electronic marketing (Section 69) |
4. Cookies & Google Consent Mode v2
Our website utilizes Google Consent Mode v2. By default, prior to receiving explicit permission, all analytics and advertising targeting components are marked as blocked (denied). System-critical security cookies are loaded immediately. You can re-initiate choices in our dashboard at any time via the "Cookie Settings" tool.
5. Sharing and Retention of Information
We do not lease, trade, or distribute your credentials to third-party marketing companies. Personal records are shared only with hosting companies, authorized database management suites, and legal oversight entities when required under court orders. We store your metrics strictly for as long as required to service your registration or resolve dispute parameters, after which files are safely scrubbed.
6. International Data Transfers
For cloud servers hosted internationally, we mandate standard cross-border contractual agreements to ensure security standards meet or exceed South Africa's POPIA requirements.
7. Children's Confidentiality
We restrict educational registrations to individuals 18 years or older. We do not intentionally aggregate information from minors without verifiable guardian permission.
8. Data Subject Rights
Under POPIA, you possess the right to: access personal files, request modifications, demand records destruction, object to automatic profiling, and issue formal complaints to the Information Regulator of South Africa.
For inquiries, address our dedicated representative at: [email protected].
You have the absolute right to contact national regulatory offices directly:
The Information Regulator (South Africa)
Email: [email protected] / JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001.